After having completed 3 edits, we have come up with our final piece. This is our final finished media product including ‘tags’ which annotate how our video attracts our audience members. Hope you enjoy our film.
8. Audience Feedback Task
For our audience feedback task we decided to receive feedback from several sources. As this was a group task, we decided to split up our collection of feedback from different sources individually. We decided on Dora to do the video audience feedback, Eliza to get the youtube analytics and me to get all the textual feedback via Facebook. Firstly, Dora captured a video of girls in our boarding house giving us feedback on what they like and dislike about the film video. There were varied feedbacks given upon the positive sides as everyone had their own likes. We also received some negative feedback which we will be able to keep in mind for the future. I feel that the idea of filming them in person makes their replies more ‘honest’ and less ‘exaggerated’. Receiving feedback has really helped us gain knowledge and learn about what we could change to make it more interesting next time.
Secondly I received ‘Textual Feedback’ via Facebook:
Finally Eliza also had a look at our video analytics from youtube:
The analytics we have taken from our film noir youtube video is reasonably new, hence the lack of views shown. It shows that our views are from mostly the Uk and also Nepal. This give me information to where film noir is viewed from giving locations across the globe. My home country is obviously popular, giving that it is the location where I uploaded the video. I used the YouTube platform because it is internationally viewed for everyone to see, without discriminating anyone. We uploaded ‘Fatal Love’ in the beginning of march, so the published video hasn’t quite met its full audience with the minimal time it’s had. The extra traffic sources information shows the watch time to my video and how they got to my video through different areas on YouTube. We can clearly see that 60% of our views are external which means via links we’ve sent to people and via Facebook. Unfortunately, YouTube cannot pick up the gender of unregistered users and therefore they have no data for that field. However, I have received textual feedback from different genders and different age groups so that I get a range of opinions.
Personally, I feel that audience feedback is the best way for us to learn what we can improve on for our future films. It will help us pickup on ways to improve our shooting perspective, editing and also elements such as mis en scene, cinematography.
7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
For our evaluation 7 we were asked to talk about what we have learnt in the progression from the beginning to the full product as a group. However, not all 3 of us could be videoed together as I was away for a conference in Edinburgh, therefore we decided to create 2 videos. One where Dora and Eliza speak about things they have learned and a solo one of myself where I have focused on the changes we have made from our preliminary video to our final video. I have also commented on things that went well and things that didn’t go as per our plan which could be changed next time. This task helped me voice my opinions on how I feel about our final product.
Eliza and Dora’s video:
6. What have you learnt about technologies from the process of constructing this product?
For this task, I created a powtoon video which Ive uploaded to youtube. I feel that powtoon is a great way of expressing my ideas as it makes it much more interesting and visually appealing for the viewers. In my video, I have highlighted the key technological skills I have learned from the very beginning of my AS media coursework unit. Before starting my coursework unit, I had minimum experience with the digital media. Though I had past experience with iMovie and photoshop, I had never even known of WordPress. I feel that blogging is a great way to gain several skills as you learn to voice your opinions. I have picked up on skills such as content writing, creative Ict, being observant and also life skills such as time management and thinking skills.
In addition to the video:
- The camera we used to shoot was Nikon Coolpix as it is quite high definition and we could easily zoom in and zoom out
- iMovie helped me to gain editing skills as I learned to use various different editing techniques such as different sound effects, filters, transitions etc
Some unmentioned things:
- Using notes on the iPhone – a useful way of keeping a record of things we need to do
- Microsoft Word – to draft out any written work for example the textual analysis
- Microsoft Powerpoint – to create brief slideshows on various topics that need to be addressed
- Prezi – another interesting way of addressing my ideas was through Prezi. Prezi made the topics look more interesting through its various cool layouts.
5. How did you attract/address your audience?
This post identifies the analysis part in which I compared the genre conventions to our final outcome. Through this, I could identify whether our film opening actually ‘attracts’ our ‘perfect audience members’ or not. I did this by selecting certain parts from several different scenes where I felt that my ‘perfect audience members’ would have most interest in. I have explained how each chosen scene attracts particular social groups (my audience members). Through this task, I have learned to thoroughly analyse our media product in terms of how it addresses our audience.
4. Who would be the audience for your media product?
Our media product targets quite a broad range of age groups. From both genders aged 16-23 and well over the 60’s. We have not targeted our film opening to a specific age group as we believe that the content we have created would attract and therefore be suitable various age groups that would be interested in gangster style films. The reason why I haven’t listed age groups 15 and under is because our film opening contains some elements of violence which I feel may not be suitable for that certain age group. However, after quite a lot of analysis throughout the research and planning I am certain that all other aspects of our content is suitable to what we view as our ‘perfect audience members’.
Since one of my previous planning posts describes the different kinds of food my perfect audience would be expected to eat and drink, the kind of music they would listen to and the kind of places where we would expect them to eat rather than repeating it again I decided to focus on the analysis part where I would figure out “how” our opening attracts them in evaluation 5.
I first created a brief powerpoint presentation to briefly highlight or even ‘remind’ those who have forgotten the type of audience members we are focusing on from my previous blog post. So for this, I created a sildeshow of my perfect audience members on microsoft powerpoint to make it easier to identify. This further helped me gain full knowledge on top of my previous blog post on my perfect audience members.
- What kind of media institution might distribute your media product and why?
For this task I created a Prezi on our choice of logo and production company name, why production companies are important, how distribution works and how our film is attracting certain production companies. The Prezi briefly highlights our choice and idea behind each aspect. I did this task in order to do a final evaluation on why we made certain choices.